The real deal! : essays in law and advertising /
The real deal! : essays in law and advertising /
edited by Ursula Cheer.
- xiv, 159 pages ; 23 cm
Includes bibliographical references.
Copyright protection of advertising and the public interest / Character merchandising in New Zealand / Celebrity advertising : three legal problens / No free lunches : "free" in in the Fair Trading Act 1986 / Misleading advertising : the liability of real estate agents under the Fair Trading Act 1986 / From Goldstein to the Burger King babes : people issues in advertising / Anna Kingsbury -- Nicholas Wood -- Jeremy Finn -- Tom Weston -- Cynthia Hawes -- Selene Mize.
0959800166 9780959800166
New Zealand. Fair Trading Act 1986.
Advertising laws--New Zealand
343.93099
Includes bibliographical references.
Copyright protection of advertising and the public interest / Character merchandising in New Zealand / Celebrity advertising : three legal problens / No free lunches : "free" in in the Fair Trading Act 1986 / Misleading advertising : the liability of real estate agents under the Fair Trading Act 1986 / From Goldstein to the Burger King babes : people issues in advertising / Anna Kingsbury -- Nicholas Wood -- Jeremy Finn -- Tom Weston -- Cynthia Hawes -- Selene Mize.
0959800166 9780959800166
New Zealand. Fair Trading Act 1986.
Advertising laws--New Zealand
343.93099