Social psychology of consumer behavior /
Social psychology of consumer behavior /
Social psychology of consumer behaviour
editor by Michaela Wänke.
- ix, 396 pages : illustrations ; 24 cm.
- Frontiers of social psychology .
- Frontiers of social psychology. .
Includes bibliographical references and index.
Introduction: A Tale of Two Disciplines --. What's Social about Consumer Behavior? (M.We) -- R.S. Wyer, Jr -- Social Psychology and Consumer Psychology: An Unexplored Interface(R. Adaval) -- The Construal of Consumer Judgments and Decisions --. Psychological Distance and Consumer Behavior: A Construal Level(T. Eyal, N. Liberman, Y. Trope) -- Theory Perspective -- The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice(A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij) -- Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions(H. Bless, R. Greifenender) -- Compensatory Reasoning in Choice(A. Chernev, R. Hamilton) -- Affective and Cognitive Feelings in Consumer Judgment --. Conditioning as a Source of Liking: There is Nothing Simple About It(J. De Houwer) -- The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. (M.T. Pham) -- When Thinking is Difficult: Metacognitive Experiences as Information(N. Schwarz, H. Song, J. Xu,) -- Social and Media Influences on Judgment and Behavior --. Cross-Cultural Issues in Consumer Behavior(S. Shavitt, A.Y. Lee, C.J. Torelli,) -- Television Viewing and Social Reality: Effects and Underlying Processes(L.J. Shrum) -- Normative Influences on Consumption and Conservation Behaviors(N.J. Goldstein, R.B. Cialdini) -- Taking the Target's Perspective: The Persuasion Knowledge Model(A. Kirmani, M.C. Campbell) -- Goals and Self-regulation --. The Persuasive Power of Regulatory Fit(A.Y. Lee, E.T. Higgins) -- The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures(M. Friese, W. Hofmann, M. We) -- The Dynamics of Self-Regulation: When Goals Commit Versus Liberate(A. Fishbach, Y. Zhang). Part 1. Part 2. Part 3. Part 4. Part 5.
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
1841694983 9781841694986
2008048444
Consumer behavior.
Consumer behavior--Psychological aspects
Consumers--Psychology
Social psychology
HF5415.32 / .S596 2009
658.8342
Includes bibliographical references and index.
Introduction: A Tale of Two Disciplines --. What's Social about Consumer Behavior? (M.We) -- R.S. Wyer, Jr -- Social Psychology and Consumer Psychology: An Unexplored Interface(R. Adaval) -- The Construal of Consumer Judgments and Decisions --. Psychological Distance and Consumer Behavior: A Construal Level(T. Eyal, N. Liberman, Y. Trope) -- Theory Perspective -- The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice(A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij) -- Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions(H. Bless, R. Greifenender) -- Compensatory Reasoning in Choice(A. Chernev, R. Hamilton) -- Affective and Cognitive Feelings in Consumer Judgment --. Conditioning as a Source of Liking: There is Nothing Simple About It(J. De Houwer) -- The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. (M.T. Pham) -- When Thinking is Difficult: Metacognitive Experiences as Information(N. Schwarz, H. Song, J. Xu,) -- Social and Media Influences on Judgment and Behavior --. Cross-Cultural Issues in Consumer Behavior(S. Shavitt, A.Y. Lee, C.J. Torelli,) -- Television Viewing and Social Reality: Effects and Underlying Processes(L.J. Shrum) -- Normative Influences on Consumption and Conservation Behaviors(N.J. Goldstein, R.B. Cialdini) -- Taking the Target's Perspective: The Persuasion Knowledge Model(A. Kirmani, M.C. Campbell) -- Goals and Self-regulation --. The Persuasive Power of Regulatory Fit(A.Y. Lee, E.T. Higgins) -- The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures(M. Friese, W. Hofmann, M. We) -- The Dynamics of Self-Regulation: When Goals Commit Versus Liberate(A. Fishbach, Y. Zhang). Part 1. Part 2. Part 3. Part 4. Part 5.
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
1841694983 9781841694986
2008048444
Consumer behavior.
Consumer behavior--Psychological aspects
Consumers--Psychology
Social psychology
HF5415.32 / .S596 2009
658.8342