Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy /
Lindquist, Jay D.,
Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy / Shopper, buyer, and consumer behaviour : Theory, marketing applications, and public policy Shopper, buyer, and consumer behaviour Jay Lindquist and M. Joseph Sirgy. - xviii, 751 pages : illustrations ; 28 cm
Chapter 1: An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior -- Chapter 2: Problem Recognition and Information Search -- Chapter 3: Alternative Evaluation and Choice -- Chapter 4: Consumption and Post-Purchase Behavior -- Chapter 5: Symbolic Consumption, Self-Image, and Personality -- Chapter 6: Personal Values, Lifestyles, Psychographics, and Relationships -- Chapter 7: Memory, Learning, Perception, and Cognition -- Chapter 8: Motivation, Emotion, Mood, and Involvement -- Chapter 9: Beliefs, Affect, Attitude, and Intention -- Chapter 10: Communication and Persuasion -- Chapter 11: Cultural Influences: Perspectives -- Chapter 12: Cultural Influences: Generalizations and Cross-Cultural Perspectives -- Chapter 13: Subcultural Influences -- Chapter 14: Social Class and Reference Group Influences -- Chapter 15: Household and Family Influences -- Chapter 16: Public Policy and Consumer Advocacy -- Chapter 17: Consumer Behavior and Society -- Chapter 18: Organizational Buying and Diffusion of Innovation -- Chapter 19: Conducting Research
Focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. Divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included --PUBLISHER DESCRIPTION.
1426630506 9781426630507
Marketing.
Consumer behavior.
Motivation research (Marketing)
658.8342
Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy / Shopper, buyer, and consumer behaviour : Theory, marketing applications, and public policy Shopper, buyer, and consumer behaviour Jay Lindquist and M. Joseph Sirgy. - xviii, 751 pages : illustrations ; 28 cm
Chapter 1: An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior -- Chapter 2: Problem Recognition and Information Search -- Chapter 3: Alternative Evaluation and Choice -- Chapter 4: Consumption and Post-Purchase Behavior -- Chapter 5: Symbolic Consumption, Self-Image, and Personality -- Chapter 6: Personal Values, Lifestyles, Psychographics, and Relationships -- Chapter 7: Memory, Learning, Perception, and Cognition -- Chapter 8: Motivation, Emotion, Mood, and Involvement -- Chapter 9: Beliefs, Affect, Attitude, and Intention -- Chapter 10: Communication and Persuasion -- Chapter 11: Cultural Influences: Perspectives -- Chapter 12: Cultural Influences: Generalizations and Cross-Cultural Perspectives -- Chapter 13: Subcultural Influences -- Chapter 14: Social Class and Reference Group Influences -- Chapter 15: Household and Family Influences -- Chapter 16: Public Policy and Consumer Advocacy -- Chapter 17: Consumer Behavior and Society -- Chapter 18: Organizational Buying and Diffusion of Innovation -- Chapter 19: Conducting Research
Focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. Divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included --PUBLISHER DESCRIPTION.
1426630506 9781426630507
Marketing.
Consumer behavior.
Motivation research (Marketing)
658.8342