Creative advertising : ideas and techniques from the world's best campaigns /
Pricken, Mario,
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. - New edition, revised and updated edition. - 255 pages : illustrations (chiefly colour) ; 29 cm
Previous ed.: 2002. Translated from the German.
0500287333 9780500287330
Commercial art.
Advertising campaigns.
HF5823 / .P73613 2008
659.1
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. - New edition, revised and updated edition. - 255 pages : illustrations (chiefly colour) ; 29 cm
Previous ed.: 2002. Translated from the German.
0500287333 9780500287330
Commercial art.
Advertising campaigns.
HF5823 / .P73613 2008
659.1