Message control : how news is made on the presidential campaign trail /

Skewes, Elizabeth A., 1957-

Message control : how news is made on the presidential campaign trail / Elizabeth A. Skewes. - x, 195 pages ; 24 cm. - Communication, media, and politics . - Communication, media, and politics. .

Includes bibliographical references (pages 181-190) and index.

Media coverage of modern campaigns -- The big picture -- The reporter's role -- The goals of the campaign managers -- Life "in the bubble" of the campaign -- A battle for access -- Deciding what's newsworthy -- A prescription for improving campaign coverage.

0742554619 9780742554610 0742554627 9780742554627

2006101222


Presidents--Election--United States
Political campaigns--United States
Communication in politics--United States
Mass media--Political aspects--United States

JK528 / .S57 2007

324.730973

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