Archaeology is a brand : the meaning of archaeology in contemporary popular culture /
Holtorf, Cornelius, 1968-
Archaeology is a brand : the meaning of archaeology in contemporary popular culture / Cornelius Holtorf ; illustrated by Quentin Drew. - ix, 183 pages : illustrations ; 22 cm
Includes bibliographical references (pages 155-171) and index.
Investigating the meaning of archaeology in popular culture -- Archaeology : a trendy subject -- Approaching the field -- A travel log -- Archaeology in the mass media -- Archaeology on tv -- Germany : Gisela Graichen's adventure archaeology -- Sweden : Göran Burenhult's exotic explorations -- Great Britain : Time Team's digging detectives -- Archaeology in newspapers -- What people are thinking about archaeology -- The single most significant source of information about archaeology is tv -- The most common association people have with "archaeology" is digging up things -- People enjoy "doing" archaeology themselves -- Discussion -- The archaeologist in popular culture : key themes -- The A theme : the archaeologist as adventurer -- The D theme : the archaeologist as detective -- The R theme : the archaeologist making profound revelations -- The C theme : the archaeologist taking care of ancient sites and finds -- The archaeologist's clothes -- Alternative themes.
1598741799 9781598741797
2007001955
Archaeology--Social aspects
Popular culture--Great Britain
Popular culture--Germany
Popular culture--Sweden
Popular culture--United States
Mass media--Social aspects
Archaeology--Public opinion
Archaeologists--Public opinion
CC175 / .H65 2007
930.1
Archaeology is a brand : the meaning of archaeology in contemporary popular culture / Cornelius Holtorf ; illustrated by Quentin Drew. - ix, 183 pages : illustrations ; 22 cm
Includes bibliographical references (pages 155-171) and index.
Investigating the meaning of archaeology in popular culture -- Archaeology : a trendy subject -- Approaching the field -- A travel log -- Archaeology in the mass media -- Archaeology on tv -- Germany : Gisela Graichen's adventure archaeology -- Sweden : Göran Burenhult's exotic explorations -- Great Britain : Time Team's digging detectives -- Archaeology in newspapers -- What people are thinking about archaeology -- The single most significant source of information about archaeology is tv -- The most common association people have with "archaeology" is digging up things -- People enjoy "doing" archaeology themselves -- Discussion -- The archaeologist in popular culture : key themes -- The A theme : the archaeologist as adventurer -- The D theme : the archaeologist as detective -- The R theme : the archaeologist making profound revelations -- The C theme : the archaeologist taking care of ancient sites and finds -- The archaeologist's clothes -- Alternative themes.
1598741799 9781598741797
2007001955
Archaeology--Social aspects
Popular culture--Great Britain
Popular culture--Germany
Popular culture--Sweden
Popular culture--United States
Mass media--Social aspects
Archaeology--Public opinion
Archaeologists--Public opinion
CC175 / .H65 2007
930.1