The European Union and the Asia-Pacific : media, public, and elite perceptions of the EU /

The European Union and the Asia-Pacific : media, public, and elite perceptions of the EU / edited by Natalia Chaban and Martin Holland. - xii, 239 pages : illustrations ; 25 cm. - UACES contemporary European studies series ; 6 . - Routledge/UACES contemporary European studies series ; 6. .

New Zealand content, topics and Asia-Pacific themes.

Includes bibliographical references and index.

Research rationale, theoretical underpinnings and methodological considerations / Mirror reflections? The EU in print and broadcast media in the Asia-Pacific / The European Union in metaphors: images of the EU enlargement in the Asia-Pacific news / Exposure, accessibility and difference: how Australians and New Zealanders perceive Europe and the European Union / Bringing public opinion back in: public perceptions of the EU in Thailand and South Korea / Europe from within, Europe from without: understanding spontaneous perceptions of the European Union in the Asia-Pacific / What Australians think about the EU: national interests in an international setting / The Asia-Pacific power elite and the soft superpower: elite perceptions of the EU in the Asia-Pacific / Media environments and sample selection -- Portrait of the survey respondents - Australia and New Zealand -- Portrait of the survey respondents - South Korea and Thailand -- Questionnaires -- Natalia Chaban and Martin Holland -- Natalia Chaban, Jessica Bain, Katrina Stats and Paveena Sutthisripok -- Natalia Chaban, Jessica Bain, Katrina Stats, Paveena Sutthisripok and Yoon Ah Choi -- Bradford S. Jones -- Kenneth Ka-Lok Chan -- Michael Bruter -- Philomena Murray -- Jessica Bain, Katrina Stats, Sung-Hoon Park and Heungchong Kim -- Introduction. 1. 2. 3. 4. 5. 6. 7. App. I. App. II. App. III. App. IV. Introduction: Research Rationale -- Mirror Reflections? -- The European Union in Metaphors: Images of the EU Enlargement in the Asia-Pacific News -- Exposure, Accessibility, and Difference: How Australians and New Zealanders Perceive Europe and the European Union -- Bringing Public Opinion Back In: Public Perceptions of the EU in Thailand and South Korea -- Europe From Within, Europe from Without: Understanding Spontaneous Perceptions of the European Union in the Asia-Pacific -- What Australians Think About the EU -- The Asia-Pacific Power Elite and the Soft Superpower -- Media Environments and Sample Selection -- Portrait of the Survey Respondents: Australia and New Zealand -- Portrait of the Survey Respondents: South Korea and Thailand -- Elite Interview Questionnaires. 1. 2. 3. 4. 5. 6. 7. Appendix 1. Appendix 2. Appendix 3. Appendix 4.

"The volume presents findings from a systematic research project designed to measure the EU's external 'communication deficit' and to raise the level of its awareness in other regions through three perception levels: the study of EU images in news mass media production; a survey of general public perceptions and attitudes on the EU; and a survey of the elite perceptions of the EU." "Drawing on research from New Zealand, Australia, South Korea and Thailand, this book will be of interest to students and researchers of politics, communication studies, European studies and Asian studies."--BOOK JACKET.

0415421381 9780415421386

2007046126


European Union--Public opinion.
European Union--Press coverage--Asia.
European Union--Press coverage--Pacific Area.


Public opinion--Asia
Public opinion--Pacific Area
Elite (Social sciences)--Attitudes--Asia
Elite (Social sciences)--Attitudes--Pacific Area

JN30 / .E94128 2008

337.142 327.405

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