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Judging a book by its cover : fans, publishers, designers, and the marketing of fiction / edited by Nicole Matthews and Nickianne Moody. - xxi, 191 pages : illustrations ; 24 cm

Includes bibliographical references (pages 171-188) and index.

ISBN: 0754657310 9780754657316

LCCN: 2007007169

Subjects--Topical Terms:
Book covers
Books--Marketing
Paperbacks--Marketing
Literature publishing
Popular literature--Publishing
Authors and readers
Books and reading
Book industries and trade

LC Class. No.: Z278 / .J84 2007

Dewey Class. No.: 070.50688