Word of mouth marketing : how smart companies get people talking /
Sernovitz, Andy,
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - xxix, 184 pages : illustrations ; 24 cm
Introduction -- A Note to the Reader -- The Essential Concepts -- What Is Word of Mouth Marketing? -- Deep Stuff -- Six Big Ideas -- The Word of Mouth Marketing Manifesto -- How to Do It -- The Five Ts in Action -- Talkers: Who Will Tell Friends About You? -- Topics: What Will They Talk About? -- Tools: How Can You Help the Message Travel? -- Taking Part How Can You Join the Conversation? -- Tracking: What Are People Saying About You? -- And in the End -- Sixteen Sure Thing. Must-Do, Awfully Easy Word of Mouth Marketing Techniques -- Choose To Be Good -- Afterword: Yet Another Top Ten by Guy Kawasaki -- Thank You. Part 1. 1. 2. 3. Part 2. 4. 5. 6. 7. 8. 9.
Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work.
1419593331 9781419593338
2006024165
Word-of-mouth advertising
HF5827.95 / .S47 2006
659.133
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - xxix, 184 pages : illustrations ; 24 cm
Introduction -- A Note to the Reader -- The Essential Concepts -- What Is Word of Mouth Marketing? -- Deep Stuff -- Six Big Ideas -- The Word of Mouth Marketing Manifesto -- How to Do It -- The Five Ts in Action -- Talkers: Who Will Tell Friends About You? -- Topics: What Will They Talk About? -- Tools: How Can You Help the Message Travel? -- Taking Part How Can You Join the Conversation? -- Tracking: What Are People Saying About You? -- And in the End -- Sixteen Sure Thing. Must-Do, Awfully Easy Word of Mouth Marketing Techniques -- Choose To Be Good -- Afterword: Yet Another Top Ten by Guy Kawasaki -- Thank You. Part 1. 1. 2. 3. Part 2. 4. 5. 6. 7. 8. 9.
Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work.
1419593331 9781419593338
2006024165
Word-of-mouth advertising
HF5827.95 / .S47 2006
659.133