Innovation and entrepreneurship /

Bessant, J. R.,

Innovation and entrepreneurship / John Bessant, Joe Tidd. - xii, 462 pages : illustrations ; 24 cm

Includes bibliographical references and index.

The innovation imperative -- Organizing innovation and entrepreneurship -- Networks and systems -- Innovative manufacturing -- New product and service development -- Creating and sharing knowledge and intellectual property -- Exploiting discontinuous innovation -- Entrepreneurship and new ventures -- Social entrepreneurship and innovation -- Innovation for growth and sustainability -- Innovation, globalization and development -- Taking the next steps : making it happen.

This is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students, primarily for those studying business and management studies, but also engineering and science degrees with management courses.

0470032693 9780470032695

2006036087


Creative ability in business.
Entrepreneurship.

HD53 / .B476 2007

658.421

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