Strategic management : an integrated approach /

Hill, Charles W. L.,

Strategic management : an integrated approach / Charles W.L. Hill [and others]. - Second Australasian edition. - xx, 413 132 variously numbered pages : illustrations ; 26 cm

Previous ed.: 2004.

Includes bibliographical references and index.

The second edition of this popular text has been thoroughly updated to reflect contemporary developments in strategic management theory and its applications to Australasian organisations.

0470809299 9780470809297


Business planning--Case studies
Management--Case studies
Strategic planning--Case studies.

658.4012

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