Progress in tourism marketing /
Progress in tourism marketing /
[edited by] Metin Kozak, Luisa Andreu.
- First edition.
- xxix, 296 pages ; 25 cm.
- Advances in tourism research .
- Advances in tourism research series. .
Includes bibliographical references and index.
Introduction : tourism and hospitality marketing research - update and suggestions / A historical development of "IT" in tourism marketing / Use of electronic documents and brochures for sustainable tourism marketing / Online travel purchases from third-party travel Web sites / Destination marketing : a framework for future research / A reclassification of tourism industries to identify the focal actors / A comparative analysis of competition models for tourism destinations / Media strategies for improving national images during tourism crises / Using the experientially based approach to segment heritage site visitors / Motivations and lifestyle : segmentation using the construct A.I.O / Correlates of destination risk perception and risk reduction strategies / Segmented (differential or discriminatory) pricing and its consequences / Seeking to escape : sights over approach-avoidance dialectics / Cultural approximation and tourist satisfaction / The role of non-monetary costs in a model of leisure travel value / Studying visitor loyalty to rural tourist destinations / Waiting time effects on the leisure experience and visitor emotions / Effects of price promotions on consumer loyalty towards travel agencies / Haemoon Oh, Byeong-Yong Kim and Jee Hye Shin -- Yasar Sari, Metin Kozak and Teoman Duman -- Yasar Sari, Ismail Cinar and Dogan Kutukiz -- Cihan Cobanoglu, Jonathan H. Powley, Ali Sukru Cetinkaya and Pamela R. Cummings -- Alan Fyall, Brian Garrod and Cevar Tosun -- David Ermen and Juergen Gnoth -- Norbert Vanhove -- Eli Avraham and Eran Ketter -- Avital Biran, Yaniv Poria and Arie Reichel -- Ana M. Gonzalez Fernandez, Miguel Cervantes Blanco and Carmen Rodriguez Santos -- Galia Fuchs and Arie Reichel -- Asli D. A. Tasci, Abli Kemal Gurbuz and William C. Gartner -- Carlos Peixeira Marques -- Muammer Tuna -- Teoman Duman, Goknil Nur Kocak and Ozkan Tutuncu -- Elisabeth Kastenholz, Maria Joao Carneiro and Celeste Eusebio -- Juergen Gnoth, J. Enrique Bigne and Luisa Andreu -- S. Campo Martinez and M. J. Yague Guillen. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
"The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors? Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing."--Publisher description.
0080450407 9780080450407
2006043305
Tourism--Marketing.
G155.A1 / .P75955 2006
910.688
Includes bibliographical references and index.
Introduction : tourism and hospitality marketing research - update and suggestions / A historical development of "IT" in tourism marketing / Use of electronic documents and brochures for sustainable tourism marketing / Online travel purchases from third-party travel Web sites / Destination marketing : a framework for future research / A reclassification of tourism industries to identify the focal actors / A comparative analysis of competition models for tourism destinations / Media strategies for improving national images during tourism crises / Using the experientially based approach to segment heritage site visitors / Motivations and lifestyle : segmentation using the construct A.I.O / Correlates of destination risk perception and risk reduction strategies / Segmented (differential or discriminatory) pricing and its consequences / Seeking to escape : sights over approach-avoidance dialectics / Cultural approximation and tourist satisfaction / The role of non-monetary costs in a model of leisure travel value / Studying visitor loyalty to rural tourist destinations / Waiting time effects on the leisure experience and visitor emotions / Effects of price promotions on consumer loyalty towards travel agencies / Haemoon Oh, Byeong-Yong Kim and Jee Hye Shin -- Yasar Sari, Metin Kozak and Teoman Duman -- Yasar Sari, Ismail Cinar and Dogan Kutukiz -- Cihan Cobanoglu, Jonathan H. Powley, Ali Sukru Cetinkaya and Pamela R. Cummings -- Alan Fyall, Brian Garrod and Cevar Tosun -- David Ermen and Juergen Gnoth -- Norbert Vanhove -- Eli Avraham and Eran Ketter -- Avital Biran, Yaniv Poria and Arie Reichel -- Ana M. Gonzalez Fernandez, Miguel Cervantes Blanco and Carmen Rodriguez Santos -- Galia Fuchs and Arie Reichel -- Asli D. A. Tasci, Abli Kemal Gurbuz and William C. Gartner -- Carlos Peixeira Marques -- Muammer Tuna -- Teoman Duman, Goknil Nur Kocak and Ozkan Tutuncu -- Elisabeth Kastenholz, Maria Joao Carneiro and Celeste Eusebio -- Juergen Gnoth, J. Enrique Bigne and Luisa Andreu -- S. Campo Martinez and M. J. Yague Guillen. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
"The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors? Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing."--Publisher description.
0080450407 9780080450407
2006043305
Tourism--Marketing.
G155.A1 / .P75955 2006
910.688