Handbook of sports and media /

Handbook of sports and media / edited by Arthur A. Raney, Jennings Bryant. - xvi, 633 p. - LEA's communication series . - LEA's communication series .

Includes bibliographical references and index.

Sports and media in the ancient Mediterranean / A historical overview of sports and media in the United States / Sports and media through the super glass mirror : placing blame, breast-beating, and a gaze to the future / Sports media : a modern institution / Sports content on U.S. television / The coverage of sports in print media / The coverage of sports on radio / Broadcast television and the game of packaging sports / The coverage of sports on cable TV / Sports online : the newest player in mediasport / Sports fiction : critical and empirical perspectives / Alternative media versus the Olympic industry / World Cup worlds : media coverage of the Soccer World Cup 1974 to 2002 / Gender warriors in sport : women and the media / Utilizing televised sport to benefit prime-time lineups : examining the effectiveness of sports promotion / 60 seconds to air : television sports production basics and research review / Sports economics and the media / Sports sponsorship / Why we watch and enjoy mediated sports / The causes and consequences of sport team identification / Sport, violence, and the media / Televised NFL games, the family, and domestic violence / Fantasy sports : history, game types, and research / An untapped field : exploring the world of virtual sports gaming / The new online arena : sport, marketing, and media converge in cyberspace / Sport and globalization : key issues, phases, and trends / Sport, the media, and the construction of race / Crouching tiger, hidden blackness : Tiger Woods and the disappearance of race / Women, team sports, and the WNBA : playing like a girl / Thinking through power in sport and sport media scholarship / A world of criminals or a media construction? : race, gender, celebrity, and the athlete/criminal discourse / Sporting bodies / Sports mascots and the media / Disability and sport : (non)coverage of an athletic paradox / Thomas F. Scanlon -- Jennings Bryant and Andrea M. Holt -- Lawrence A. Wenner -- Robert V. Bellamy, Jr. -- Dan Brown and Jennings Bryant -- Wayne Wanta -- John W. Owens -- David B. Sullivan -- Chris Wood and Vince Benigni -- Michael Real -- R. Glenn Cummins -- Helen Jefferson Lenskyj -- Andrew Tudor -- Margaret Carlisle Duncan -- Andrew C. Billings -- Marc A. Krein and Sheree Martin -- Michael Mondello -- Lance Kinney -- Arthur A. Raney -- Daniel L. Wann -- Barrie Gunter -- Walter Gantz, Samuel D. Bradley and Zheng Wang -- Richard G. Lomax -- David Leonard -- Joseph E. Mahan III and Stephen R. McDaniel -- Joseph Maguire -- Andrew Grainger, Joshua I. Newman and David L. Andrews -- Davis W. Houck -- Daniela Baroffio-Bota and Sarah Banet-Weiser -- Mary G. McDonald -- David Leonard -- Davis W. Houck -- C. Richard King, Laurel Davis-Delano, Ellen Staurowsky and Lawrence Baca -- Marie Hardin. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34.

"This Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies."--Publisher description.

0805851887 (casebound : alk. paper) 0805851895 (pbk. : alk. paper)

2006000395


Mass media and sports--Handbooks, manuals, etc.

GV742 / .H35 2006

070.4/49796

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