Kidnapped : how irresponsible marketers are stealing the minds of your children /
Acuff, Dan S., 1942-
Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & Robert H. Reiher. - xix, 264 pages ; 23 cm
Includes bibliographical references (pages 243-249) and index.
Target marketing and children as "sitting ducks" -- How Kidnapped can help -- The crisis point -- Working together to raise healthy children -- The state of the state of being a kid -- Classifying good, neutral, and dangerous products and programs -- The three dimensions of development -- The innocent years : birth to age three -- The impressionable years : ages three to seven -- The "rule-and-role" stage of development : ages 8 to 12 -- Early adolescence : ages 13 to 15 -- Late adolescence : ages 16 to 19 -- A call to action. 1. 2. 3. 4. 5. 6. 7. 8. 9.
"According to the American Psychological Association, young people are the target for more than $12 billion worth of advertising each year. Childhood obesity rates are skyrocketing, and children watch close to 1,000 hours of television every year, nearly 70 percent of which has some sort of sexual content. Almost 80 percent of the video games children play promote violence as a form of casual entertainment." "In Kidnapped, parents and educators discover how to recognize and combat unethical practices, while retailers and marketers learn how to provide healthier and more positive products and programs for our nation's youth."--BOOK JACKET.
1419505033 9781419505034
2005003904
Advertising and children
Violence in mass media
Child consumers--United States
HF5415.32 / .A246 2005
659.1083
Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & Robert H. Reiher. - xix, 264 pages ; 23 cm
Includes bibliographical references (pages 243-249) and index.
Target marketing and children as "sitting ducks" -- How Kidnapped can help -- The crisis point -- Working together to raise healthy children -- The state of the state of being a kid -- Classifying good, neutral, and dangerous products and programs -- The three dimensions of development -- The innocent years : birth to age three -- The impressionable years : ages three to seven -- The "rule-and-role" stage of development : ages 8 to 12 -- Early adolescence : ages 13 to 15 -- Late adolescence : ages 16 to 19 -- A call to action. 1. 2. 3. 4. 5. 6. 7. 8. 9.
"According to the American Psychological Association, young people are the target for more than $12 billion worth of advertising each year. Childhood obesity rates are skyrocketing, and children watch close to 1,000 hours of television every year, nearly 70 percent of which has some sort of sexual content. Almost 80 percent of the video games children play promote violence as a form of casual entertainment." "In Kidnapped, parents and educators discover how to recognize and combat unethical practices, while retailers and marketers learn how to provide healthier and more positive products and programs for our nation's youth."--BOOK JACKET.
1419505033 9781419505034
2005003904
Advertising and children
Violence in mass media
Child consumers--United States
HF5415.32 / .A246 2005
659.1083