How to plan and execute strategy : 24 steps to implement any corporate strategy successfully /

Stettinius, Wallace,

How to plan and execute strategy : 24 steps to implement any corporate strategy successfully / 24 steps to implement any corporate strategy successfully by Wallace Stettinius [and others]. - ix, 48 pages ; 23 cm. - McGraw-Hill professional education . - McGraw-Hill professional education. .

Planning and executing strategy -- Manage strategically -- Follow the logic -- Assess your readiness -- Plan to plan -- Define your businesses -- Assess your situation -- Understand your model -- Know your market -- Assess the terrain -- Understand opportunities and threats -- Set feasible goals -- Strategize for goals -- Set priorities -- Pursue your purpose -- Follow your mission -- Write the business plan -- Write the annual plan -- Get the right people -- Obtain commitment -- Align with strategy -- Work across functions -- Execute with discipline -- Monitor and improve -- Learn, change, and institutionalize.

"How to Plan and Execute Strategy provides you with 24 practical steps for devising, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook tells you what you need to do."--BOOK JACKET.

007145604X 9780071456043

2004030256


Strategic planning.
Business planning

HD30.28 / .H693 2005

658.4012

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