Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand /
Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand /
East Asia, Southeast Asia, Australia, New Zealand Markets and economies
Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy.
- xi, 712 pages : illustrations, maps ; 26 cm
Covering 18 countries, alphaetically arranged, from Australia toVietnam.
Includes bibliographical references and index.
Introduction / Australia / Brunei Darussalam / Cambodia / The People's Republic of China / Hong Kong -- East Timor / Indonesia / Japan / Korea / Laos / Anthony Pecotich and Clifford J. Shultz II. -- Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward -- Leong Vai Shiem and Tan Siew Ee -- Clifford J. Shultz II and Don R. Rahtz -- Pia Polsa, Stella L.M. So, and Mark W. Speece -- Tony Lapsley -- Don R. Rahtz and Ignas G. Sidik -- Tsutomu Okahashi, N. Clay Gary, and Steven Ward -- James W. Gentry ... [et al.] -- William J. Ardrey IV, Clifford J. Shultz II, and Michael Keane -- Malaysia / Myanmar / New Zealand / Papua New Guinea / The Philippines / Singapore / Taiwan / Thailand / Vietnam / Aliah Hanim M. Salleh, Che Aniza Che Wel, and Anthony Pecotich -- May Lwin, Anthony Pecotich, and Vicki Thein -- Roger Marshall, Mike Potter, and Christina Kwai Choi Lee -- Ronald A. Fullerton -- Albert F. Celoza, Jane Hutchison, and Anthony Pecotich -- Jochen Wirtz and Cindy M.Y. Chung -- Yingchan Edwin Tang -- Nittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi -- Clifford J. Shultz II ... [et al.].
"East Asia and Southeast Asia are vast and complex regions, with a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potentials. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment."--BOOK JACKET.
076560972X 9780765609724
2004017970
Marketing--Asia--Handbooks, manuals, etc.
HF5415.33.A78 / H36 2006
658.8342095
Covering 18 countries, alphaetically arranged, from Australia toVietnam.
Includes bibliographical references and index.
Introduction / Australia / Brunei Darussalam / Cambodia / The People's Republic of China / Hong Kong -- East Timor / Indonesia / Japan / Korea / Laos / Anthony Pecotich and Clifford J. Shultz II. -- Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward -- Leong Vai Shiem and Tan Siew Ee -- Clifford J. Shultz II and Don R. Rahtz -- Pia Polsa, Stella L.M. So, and Mark W. Speece -- Tony Lapsley -- Don R. Rahtz and Ignas G. Sidik -- Tsutomu Okahashi, N. Clay Gary, and Steven Ward -- James W. Gentry ... [et al.] -- William J. Ardrey IV, Clifford J. Shultz II, and Michael Keane -- Malaysia / Myanmar / New Zealand / Papua New Guinea / The Philippines / Singapore / Taiwan / Thailand / Vietnam / Aliah Hanim M. Salleh, Che Aniza Che Wel, and Anthony Pecotich -- May Lwin, Anthony Pecotich, and Vicki Thein -- Roger Marshall, Mike Potter, and Christina Kwai Choi Lee -- Ronald A. Fullerton -- Albert F. Celoza, Jane Hutchison, and Anthony Pecotich -- Jochen Wirtz and Cindy M.Y. Chung -- Yingchan Edwin Tang -- Nittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi -- Clifford J. Shultz II ... [et al.].
"East Asia and Southeast Asia are vast and complex regions, with a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potentials. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment."--BOOK JACKET.
076560972X 9780765609724
2004017970
Marketing--Asia--Handbooks, manuals, etc.
HF5415.33.A78 / H36 2006
658.8342095