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Schiffman, Leon G.,

Consumer behaviour / Leon Schiffman [and others]. - Third edition. - xvi, 653 pages : colour illustrations ; 26 cm

Includes index. Previous ed.: Prentice Hall, 2001. Australian ed. Contains Australian and some New Zealand material.

ISBN: 174103163X 9781741031638

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)
Marketing.

Dewey Class. No.: 658.8342