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Harris, Rob, 1957-

Case studies in tourism & hospitality marketing / Case studies in tourism and hospitality marketing Tourism & hospitality marketing Rob Harris, Leo Jago, Brian King. - viii, 228 pages : illustrations ; 25 cm

Includes bibliographical references (pages 223-228).

ISBN: 1862505020 9781862505025

LCCN: 2005360474

Subjects--Topical Terms:
Tourism--Marketing.--Australia
Hospitality--Marketing.--Australia
Tourism--Marketing--Australia--Case studies.
Hospitality industry--Marketing--Australia--Case studies.

LC Class. No.: G155.A75 / H39 2005

Dewey Class. No.: 910.400994