Uncommon sense : out of the box thinking for an in the box world /
Cochrane, P.
Uncommon sense : out of the box thinking for an in the box world / Peter Cochrane. - xvi, 237 pages : illustrations ; 24 cm
Includes index. "Based on the popular silicon.com column.".
Boot Up -- Education That Doesn't Fit -- Conference Turnaround -- Salesmanship -- The Coming Oil Crisis -- Summits, Models and Machines -- Counter-Intuitive Networks -- Linear and Non-Linear -- Exponential Growth - So Misunderstood -- Don't Make Life Harder Than It Already Is -- The 3G Chasm - Deeper Than We Thought -- Science and Belief -- Cochrane's Law of Secretaries -- Control Freaks - Scales of Grey -- ButterflyWings.com -- Short-Term Economics -- No Market Savvy -- How Was Christmas Online For You? -- Wrong Shopping Protocol -- Chips in Everything - Including Me -- The Cyborgs Are Here -- Web Realities -- Another Management Goof! -- Porno or No Porno? -- Uncontrollable Bits -- Who Goes There? -- Wireless Everything -- Communications Compromised -- Insecure Thinking -- Wear, Where, Were-ables -- How Many Mobile Phones Do You Need? -- The Right Technology For The Right Job -- Network Power -- DIY Networking -- Stupid Entertainment -- Net Police -- Who'd Be a Copyright Lawyer? -- Software Licensing - Time To Get Angry -- Technology Fatigue -- Circuit or Packet - Clean or Dirty? -- It's Our Brains That Lack Bandwidth -- Save Everything - But Don't Be Tidy -- The Blue Sack -- Being a Squirrel -- Reliability and Downtime -- Screen Tests -- G-Force -- Naturism in Engineering -- An Invisible Revolution -- The Lull Before - Smarter Machines? -- Sleep?.
"Uncommon Sense explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst showing how simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control. Peter Cochrane eats, sleeps, thinks and uses technology to create new and competitive business and wealth generation. But he always has a weather eye on the consequences of human action and reaction, and ultimately the impact on society."--BOOK JACKET.
184112477X 9781841124773
2004300213
Technology--Social aspects.
Technological forecasting
T14.5 / .C625 2004
303.483
Uncommon sense : out of the box thinking for an in the box world / Peter Cochrane. - xvi, 237 pages : illustrations ; 24 cm
Includes index. "Based on the popular silicon.com column.".
Boot Up -- Education That Doesn't Fit -- Conference Turnaround -- Salesmanship -- The Coming Oil Crisis -- Summits, Models and Machines -- Counter-Intuitive Networks -- Linear and Non-Linear -- Exponential Growth - So Misunderstood -- Don't Make Life Harder Than It Already Is -- The 3G Chasm - Deeper Than We Thought -- Science and Belief -- Cochrane's Law of Secretaries -- Control Freaks - Scales of Grey -- ButterflyWings.com -- Short-Term Economics -- No Market Savvy -- How Was Christmas Online For You? -- Wrong Shopping Protocol -- Chips in Everything - Including Me -- The Cyborgs Are Here -- Web Realities -- Another Management Goof! -- Porno or No Porno? -- Uncontrollable Bits -- Who Goes There? -- Wireless Everything -- Communications Compromised -- Insecure Thinking -- Wear, Where, Were-ables -- How Many Mobile Phones Do You Need? -- The Right Technology For The Right Job -- Network Power -- DIY Networking -- Stupid Entertainment -- Net Police -- Who'd Be a Copyright Lawyer? -- Software Licensing - Time To Get Angry -- Technology Fatigue -- Circuit or Packet - Clean or Dirty? -- It's Our Brains That Lack Bandwidth -- Save Everything - But Don't Be Tidy -- The Blue Sack -- Being a Squirrel -- Reliability and Downtime -- Screen Tests -- G-Force -- Naturism in Engineering -- An Invisible Revolution -- The Lull Before - Smarter Machines? -- Sleep?.
"Uncommon Sense explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst showing how simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control. Peter Cochrane eats, sleeps, thinks and uses technology to create new and competitive business and wealth generation. But he always has a weather eye on the consequences of human action and reaction, and ultimately the impact on society."--BOOK JACKET.
184112477X 9781841124773
2004300213
Technology--Social aspects.
Technological forecasting
T14.5 / .C625 2004
303.483