Identifying Hollywood's audiences : cultural identity and the movies /
Identifying Hollywood's audiences : cultural identity and the movies /
edited by Melvyn Stokes and Richard Maltby.
- v, 209 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Sticks, Hicks and Flaps: Classical Hollywood's generic conception of its Audiences / Female Audiences of the 1920s and early 1930s / The Science of Pleasure: George Gallup and audience research in Hollywood / 'The Lost Audience': 1950s Spectatorship and historical reception studies / A Powerful Cinema-going Force? Hollywood and Female Audiences since the 1960s / Home Alone Together: Hollywood and the 'family film' / 'That day did last me all my life': Cinema Memory and enduring fandom / 'desperate to see it': Straight men watching Basic Instinct / Bleak Futures by Proxy / Risky Business: Film violence as an interactive phenomenon / Refusing to Refuse to Look: Female viewers of the horror film / Richard Maltby -- Melvyn Stokes -- Susan Ohmer -- Robert Sklar -- Peter Kramer -- Robert C. Allen -- Annette Kuhn -- Thomas Austin -- Martin Barker and Kate Brooks -- Annette Hill -- Brigid Cherry. Part One: -- 1. 2. 3. 4. 5. 6. Part Two: -- 7. 8. 9. 10. 11.
"Compiled from significant new research into audience studies, this book examines the methods the American motion picture industry has used to identify and understand its audiences, and the ways in which that understanding has shaped the movies it produced, from the 1920s to the 1990s.The contributors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices, and the development of statistical audience research methods, challenging the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at explanations for the decline in movie attendance in the postwar years and Hollywood's adaptation to the demographics of the baby boom and the postmodern family, these essays detail how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. The book also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities."--Publisher description.
0851707394 9780851707396 0851707386 9780851707389
00362666
Motion picture audiences--History
Motion pictures--Social aspects
Motion picture audiences
PN1995.9.A8 / I33 1999
302.2343
Includes bibliographical references and index.
Sticks, Hicks and Flaps: Classical Hollywood's generic conception of its Audiences / Female Audiences of the 1920s and early 1930s / The Science of Pleasure: George Gallup and audience research in Hollywood / 'The Lost Audience': 1950s Spectatorship and historical reception studies / A Powerful Cinema-going Force? Hollywood and Female Audiences since the 1960s / Home Alone Together: Hollywood and the 'family film' / 'That day did last me all my life': Cinema Memory and enduring fandom / 'desperate to see it': Straight men watching Basic Instinct / Bleak Futures by Proxy / Risky Business: Film violence as an interactive phenomenon / Refusing to Refuse to Look: Female viewers of the horror film / Richard Maltby -- Melvyn Stokes -- Susan Ohmer -- Robert Sklar -- Peter Kramer -- Robert C. Allen -- Annette Kuhn -- Thomas Austin -- Martin Barker and Kate Brooks -- Annette Hill -- Brigid Cherry. Part One: -- 1. 2. 3. 4. 5. 6. Part Two: -- 7. 8. 9. 10. 11.
"Compiled from significant new research into audience studies, this book examines the methods the American motion picture industry has used to identify and understand its audiences, and the ways in which that understanding has shaped the movies it produced, from the 1920s to the 1990s.The contributors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices, and the development of statistical audience research methods, challenging the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at explanations for the decline in movie attendance in the postwar years and Hollywood's adaptation to the demographics of the baby boom and the postmodern family, these essays detail how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. The book also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities."--Publisher description.
0851707394 9780851707396 0851707386 9780851707389
00362666
Motion picture audiences--History
Motion pictures--Social aspects
Motion picture audiences
PN1995.9.A8 / I33 1999
302.2343