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Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982 / Advertising works two edited and introduced by Simon Broadbent. - xv, 240 pages : illustrations ; 25 cm

Includes index.

ISBN: 0039104664 9780039104665

Subjects--Topical Terms:
Advertising--Great Britain--Case studies
Advertising--Case studies

LC Class. No.: HF5808.G7

Dewey Class. No.: 659.111