No place for amateurs : how political consultants are reshaping American democracy /
Johnson, Dennis W.
No place for amateurs : how political consultants are reshaping American democracy / Dennis W. Johnson. - 320 p. ; 23 cm.
List of Tables -- Preface -- Introduction: Canvassing the Political Landscape -- Professional Campaigning: New Realities, New Challenges -- Celebrity Consultants and Professionally Driven Campaigns -- Running for Office: Not for the Faint of Heart -- Case Study: Challenging an Incumbent U.S. Senator: The Realities of a Tough, Hard-Fought, Professional Campaign -- Weapons of Modern Campaigning -- Political Research: Digging Up the Dirt -- Testing Public Opinion -- The Media, Old and New -- Targeting Voters -- The Money Chase -- Wider Reach of Political Consulting -- Ballot Issues, Local Elections, and Consultants -- Citizens, Voters, and Democratic Choice -- Citizens' Internet Resource Guide -- Leading Political Consulting Firms -- Notes -- Index. Pt. 1. 1. 2. 3. Pt. 2. 4. 5. 6. 7. 8. Pt. 3. 9. 10. App. A. App. B.
0415928362 (pbk.) : £12.99 0415921252
GBA1-Z8976
Political consultants--United States
Campaign management--United States
United States--Politics and government.
324.70973
No place for amateurs : how political consultants are reshaping American democracy / Dennis W. Johnson. - 320 p. ; 23 cm.
List of Tables -- Preface -- Introduction: Canvassing the Political Landscape -- Professional Campaigning: New Realities, New Challenges -- Celebrity Consultants and Professionally Driven Campaigns -- Running for Office: Not for the Faint of Heart -- Case Study: Challenging an Incumbent U.S. Senator: The Realities of a Tough, Hard-Fought, Professional Campaign -- Weapons of Modern Campaigning -- Political Research: Digging Up the Dirt -- Testing Public Opinion -- The Media, Old and New -- Targeting Voters -- The Money Chase -- Wider Reach of Political Consulting -- Ballot Issues, Local Elections, and Consultants -- Citizens, Voters, and Democratic Choice -- Citizens' Internet Resource Guide -- Leading Political Consulting Firms -- Notes -- Index. Pt. 1. 1. 2. 3. Pt. 2. 4. 5. 6. 7. 8. Pt. 3. 9. 10. App. A. App. B.
0415928362 (pbk.) : £12.99 0415921252
GBA1-Z8976
Political consultants--United States
Campaign management--United States
United States--Politics and government.
324.70973