Power persuasion : moving an ancient art into the media age /
Cooper, Martha, 1954-
Power persuasion : moving an ancient art into the media age / Martha Cooper, William L. Nothstine. - xiii, 428 pages ; 23 cm
Includes bibliographical references and index.
Persuasion and the myth of objectivity -- Classical perspective -- Rational human and reasonable argument -- Motivation theory and the passions -- Credibility and image management -- Symbolist perspective -- Language and persuasion -- Nonverbal and nondiscursive symbols in persuasion -- Form and structure -- Institutional perspective -- Persuasive campaigns -- Persuasion and social movements -- Ideology -- Propaganda and persuasion -- Epilogue, media, power and etics.
[This book] is to provide a unique learning resource for the study of persuasion. [It is] designed ... to explain basic theories and to review a variety of research about persuasion.... Each chapter of the text emphasizes an application and critical understanding of persuasion by reference to at least one extended example.... The book is organized in terms of three broad perspectives toward persuasion. These three perspectives are the Classical Perspective, the Symbolist Perspective and the Institutional Perspective. These perspectives are intended to capture both classical roots and contemporary developments within the study of persuasion.... Much of the information contained in this book can easily be used by those who have practical concerns regarding the crafting and presentation of persuasive messages, the book is not a "how-to" manual. -Pref.
0961648937 9780961648930
93186255
Persuasion (Rhetoric)
P301.5.P47 / C66 1992 BF637.P4 / C66 1992
808
Power persuasion : moving an ancient art into the media age / Martha Cooper, William L. Nothstine. - xiii, 428 pages ; 23 cm
Includes bibliographical references and index.
Persuasion and the myth of objectivity -- Classical perspective -- Rational human and reasonable argument -- Motivation theory and the passions -- Credibility and image management -- Symbolist perspective -- Language and persuasion -- Nonverbal and nondiscursive symbols in persuasion -- Form and structure -- Institutional perspective -- Persuasive campaigns -- Persuasion and social movements -- Ideology -- Propaganda and persuasion -- Epilogue, media, power and etics.
[This book] is to provide a unique learning resource for the study of persuasion. [It is] designed ... to explain basic theories and to review a variety of research about persuasion.... Each chapter of the text emphasizes an application and critical understanding of persuasion by reference to at least one extended example.... The book is organized in terms of three broad perspectives toward persuasion. These three perspectives are the Classical Perspective, the Symbolist Perspective and the Institutional Perspective. These perspectives are intended to capture both classical roots and contemporary developments within the study of persuasion.... Much of the information contained in this book can easily be used by those who have practical concerns regarding the crafting and presentation of persuasive messages, the book is not a "how-to" manual. -Pref.
0961648937 9780961648930
93186255
Persuasion (Rhetoric)
P301.5.P47 / C66 1992 BF637.P4 / C66 1992
808