Creative management /

Goodman, Malcolm,

Creative management / Malcolm Goodman. - viii, 412 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Prologue -- Acknowledgements -- The management dilemma: a contextual review -- The context for change -- The response to change -- Journey in search of a new management approach -- Learning a new approach -- The individual: discovering, experiencing and using creativity -- Creative groups -- Organizations and creativity -- The CMR model: bridging the gap -- The creative management approach -- CMR applications: a management approach for the 1990s -- The creative management response in action -- Future issues -- Case studies -- Epilogue -- Author index -- Subject index. Pt. I. 1. 2. Pt. II. 3. 4. 5. 6. Pt. III. 7. Pt. IV. 8. 9. 10.

0133120597 9780133120592

94046627


Creative ability in business.
Industrial management.

HD53. / G664 1995

658.409

Powered by Koha