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Crowded airwaves : campaign advertising in elections / James A. Thurber, Candice J. Nelson, David A. Dulio, editors. - vii, 187 pages : illustrations ; 24 cm

Results of research funded by the Improving Campaign Conduct grant supported by the Pew Charitable Trusts.

Includes bibliographical references and index.

1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.

ISBN: 0815784554 9780815784555 0815784562 9780815784562

LCCN: 00008231

Subjects--Topical Terms:
Political campaigns--United States
Advertising, Political--United States

LC Class. No.: JK2281. / C76 2000

Dewey Class. No.: 324.730973