The Web writer's guide /

Maciuba-Koppel, Darlene.

The Web writer's guide / Darlene Maciuba-Koppel. - xxiii, 318 pages ; 24 cm

Includes bibliographical references (pages 305-306) and index.

Orientation. Quick-Start Section and Online Writing Process Roadmap. Web World Statistics and Web World Differences. Web Site Guidelines. Navigation Cues -- Turn Your Writing into Online Success. A Primer on Search Engines and Research. Getting Ready to Write. Writing Content for the Web. Editing Web Writing -- Online Writing Opportunities. Corporate Communication (Internets. Extranets, Intranets). The Web and E-Commerce. Online News. E-Mail Newsletters and E-Mail-Based Discussion Groups. E-Zines -- Strategies for Online Success. Finding Online Writing Jobs. Marketing Yourself. Copyright in the Web World. Contracts. Electronic Books and Online Learning. Pt. 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Pt. 2. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Pt. 3. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Pt. 4. Ch. 14. Ch. 15. Ch. 16. Ch. 17. Ch. 18.

This guide is designed to help beginning writers as well as those experienced primarily in print to produce high quality online content. Introductory chapters discuss the stages of the writing process from research to final editing. Other topics include conducting research on the Web, style guidelines, finding online writing opportunities, and career promotion strategies. Coverage extends to copyright and contract issues. Annotation copyrighted by Book News, Inc., Portland, OR.

0240804813 9780240804811

2002018882


Authorship--Style manuals
English language--Rhetoric
Online authorship
Technical writing
Web sites--Design

TK5105.888 / .M32 2002

808.006025

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