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Whatever happened to Madison Avenue? : advertising in the '90s /

Mayer, Martin, 1928-

Whatever happened to Madison Avenue? : advertising in the '90s / by Martin Mayer. - First edition. - xix, 269 pages ; 22 cm

Includes bibliographical references and index.

ISBN: 0316551546 9780316551540

Subjects--Topical Terms:
Advertising--United States

LC Class. No.: HF5813.U6 / M32 1991

Dewey Class. No.: 659.10973

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