The 1996 presidential campaign : a communication perspective /

The 1996 presidential campaign : a communication perspective / Nineteen ninety six presidential campaign edited by Robert E. Denton, Jr. - xx, 299 pages : illustrations ; 25 cm. - Praeger series in political communication, 1062-5623 . - Praeger series in political communication. .

Includes bibliographical references (pages 285-290) and index.

Series Foreword -- Preface -- Acknowledgments -- Communication Variables and Dynamics of the 1996 Presidential Campaign -- The Beginning and the Early End -- The 1996 Presidential Nominating Conventions: Good Television and Shallow Identification -- The 1996 Presidential Debates -- Taking the Middle Ground: Clinton's Rhetoric of Conjoined Values -- Videostyle and the Effects of the 1996 Presidential Campaign Advertising -- "Torture-by-Tedium" or Editorial Cartoons During the 1996 Presidential Campaign -- Digital Democracy: The '96 Presidential Campaign On-line -- Hillary Rodham Clinton and Elizabeth Dole as Running "Mates" in the 1996 Campaign: Parallels in the Rhetorical Constraints of First Ladies and Vice Presidents -- The Rhetorical Transformation of Political Coalitions: Bill Clinton, 1992-1996 -- Explaining the Vote: The Presidential Election of 1996 -- Selected Bibliography -- Index -- About the Editor and Contributors. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

0275961524 9780275961527 0275956814 9780275956813

97033709


Presidents--Election--United States--1996
Political campaigns--United States
Communication in politics--United States
Mass media--Political aspects--United States

JK526 / 1996e

324.70973

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