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Buyer behaviour : implications for marketing /

Poulos, Minas,

Buyer behaviour : implications for marketing / Minas Poulos. - viii, 303 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 0733908624 9780733908620

Subjects--Topical Terms:
Marketing.
Consumer behavior.

LC Class. No.: HF5415.32 / .P68 2001

Dewey Class. No.: 658.8342

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