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Rutherford, Paul, 1944-

Endless propaganda : the advertising of public goods / Paul Rutherford. - xvi, 365 pages : illustrations ; 24 cm

Includes bibliographical references (pages 345-347) and index.

ISBN: 0802083013 9780802083012 0802047394 9780802047397

LCCN: 00702959

Subjects--Topical Terms:
Social marketing--United States
Social marketing--Canada
Social marketing--Europe, Western
Advertising, Public service--United States
Advertising, Public service--Canada
Advertising, Public service--Europe, Western
Advocacy advertising--United States
Advocacy advertising--Canada
Advocacy advertising--Europe, Western

LC Class. No.: HF5414. / R88 2000

Dewey Class. No.: 659.1042