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Cronin, Anne M., 1967-

Advertising and consumer citizenship : gender, images, and rights / Anne M. Cronin. - x, 179 pages : illustrations ; 24 cm. - Transformations . - Transformations. .

Includes bibliographical references and index.

The individual, the citizen and the consumer -- Advertising knowledges -- Advertising, texts and textual strategies -- Branding vision: advertising, time and privilege -- Female visions: advertising, women and narrative -- Visual epistemologies and new consumer rights -- Research findings.

ISBN: 0415223237 9780415223232 0415223245 9780415223249 0203991893 9780203991893

LCCN: 00030518

Subjects--Topical Terms:
Advertising--Psychological aspects
Consumer behavior.
Sex role in advertising

LC Class. No.: HF5822 / .C76 2000

Dewey Class. No.: 659.1042