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Stogo, Malcolm,

Ice cream and frozen desserts : a commercial guide to production and marketing / Malcolm Stogo. - xiv, 541 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Foreword -- Preface -- Acknowledgments -- Introduction -- Ice Cream Production -- Batch Freezing Process -- Continuous Freezing Process -- Sanitary Conditions -- Ice Cream Mix Production -- Flavor Ingredients -- Ice Cream Novelties -- Bringing Product to Market -- A Retail Frozen Dessert Business -- Opening a Retail Frozen Dessert Business -- Operating a Frozen Dessert Retail Establishment -- Serving the Customer -- Marketing the Retail Frozen Dessert Shop -- Selling Soft Serve Products -- Frozen Dessert Recipes -- Ice Cream Recipes -- Italian Gelato -- Sorbet and Water Ice -- Hardpack Frozen Yogurt -- Appendix: Sources of Supplies and Information -- Recipe Index -- Subject Index. Pt. 1. 1. 2. 3. 4. 5. 6. 7. Pt. 2. 8. 9. 10. 11. 12. Pt. 3. 13. 14. 15. 16.

ISBN: 0471153923 9780471153924

LCCN: 97011372

Subjects--Topical Terms:
Ice cream, ices, etc.
Frozen desserts industry

LC Class. No.: TX795. / S772 1998

Dewey Class. No.: 641.862068