Creating ever-cool : a marketer's guide to a kid's heart /
Del Vecchio, Gene
Creating ever-cool : a marketer's guide to a kid's heart / Ever-cool Gene Del Vecchio ; [illustrations by Damian Fulton]. - 253 pages : illustrations ; 23 cm
1565542568 9781565542563
97001660
Child consumers
Advertising and children
Children--Attitudes
HF5415.32. / D45 1997
658.834083
Creating ever-cool : a marketer's guide to a kid's heart / Ever-cool Gene Del Vecchio ; [illustrations by Damian Fulton]. - 253 pages : illustrations ; 23 cm
1565542568 9781565542563
97001660
Child consumers
Advertising and children
Children--Attitudes
HF5415.32. / D45 1997
658.834083