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Advertising in society : classic and contemporary readings on advertising's role in society / [edited by] Roxanne Hovland, Gary B. Wilcox. - xvii, 522 pages : illustrations ; 24 cm

Includes bibliographical references.

ISBN: 0844231770 9780844231778

Subjects--Topical Terms:
Advertising--Social aspects--History--United States--20th century.

LC Class. No.: HF5813.U6 / A647 1989

Dewey Class. No.: 659.1042