Social research /

Sarantakos, S. 1939-

Social research / Sotirios Sarantakos. - Second edition. - xviii, 488 pages : illustrations ; 24 cm

Accompanied by: "Working with social research".

Includes bibliographical references (pages 471-482) and index.

pt. 1. Introduction: Introduction ; Varieties of social research ; Measurement and scaling ; The research process -- pt. 2. Data collection: Initiating social research ; Sampling procedures ; Methods of data collection : experiments and focus groups ; Field research and grounded theory ; Observation ; Surveys : mail questionnaires ; Surveys : interviewing ; Indirect methods of data collection ; Data collection -- pt. 3. Data analysis: Analysis and interpretation ; Data presentation ; Central tendencies and dispersion ; Associations ; Tests of significance -- pt. 4. Publication: Reporting.

0333738683 9780333738689 0732948940 9780732948948


Social sciences--Methodology.
Sociology--Research
Sociology--Methodology

301.072

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